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| MKT 441 - Sales Strategy and Technology |
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Focus is on key areas of modern sales technologies, changing markets, and specialized sales tactics. This course encompasses the capture and storage of data by sales professionals for assessing sales analytics to better meet customer needs. An examination of effective negotiation techniques, market analysis, the structure of B2B markets and newly emerging sales technologies and tactics is provided.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department |
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