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| COM 438 - Integrated Marketing Communication: Event Design |
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Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meeting, celebratory evets, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication Studies Department |
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