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| COM 431 - Integrated Marketing Comm: Brand Strategy & Research |
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Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Uses qualitative, quantitative, interpretive and historical research methods to projects such as identity and naming, social media management, and visual brand identity.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication Studies Department Course Attributes: UnvStdy Explore Beyond Class, UnvStdy Writing Intensive |
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