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| COM 232 - Strategic Writing in Integrated Marketing Communication |
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Writing in the field of integrated marketing communication, including public relations writing, advertising planning and copywriting, social media writing, and other forms of strategic communication designed for markets, target audiences, and publics. Students research and produce multiple written artifacts, learn to edit and proofread, and package these communication artifacts professionally.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication Studies Department Course Attributes: UnvStdy Writing Intensive |
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