|Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.|
|MKT 447 - Services Marketing|
A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture