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|MKT 444 - Digital Marketing Analytics|
Focus of the class will be on learning digital marketing skills and applying them to create effective marketing strategies. Emphasis is on project-oriented assignments with an application to real-world scenarios. Offers insight into a variety of digital promotional channels, such as search engine optimization (SEM), search engine marking (SEM), mobile marketing, and social media marketing, as well as the analytics of their effectiveness.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture