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|COM 231 - Essentials of Integrated Marketing Communication|
Exploration of advertising, public relation, promotions, events and experiential marketing, word of mouth marketing, and social media campaigns through an IMC framework. The IMC approach considers audience, research, messages, ethics and the current cultural environment to provide the foundations of sound practice. Students also explore careers in this area and how those careers shape our world.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Communication Studies Department