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| MKT 345 - Sports & Sponsorship Marketing |
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An overview of the marketing of sports at the professional and collegiate levels, as well as the use of sport sponsorships by commercial enterprises to help market products and services. The course will cover topics related to the economics of sports, the creation and management of sports brands, and the use of the marketing mix to increase the participation and consumption of sports products. Students will also learn how to utilize sponsorship activities, such as licensing, endorsements, and venue-naming rights, to create enduring emotional connections between sport properties and consumers.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Majors: Business Administration Business Administration May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level MKT 340 Minimum Grade of D- |
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