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| MKT 343 - Content Marketing |
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Develop various forms of strategic marketing content that resonate with target audiences and help achieve marketing campaign objectives. Emphasis on curating and optimizing marketing content, including how to analyze, measure, track and report results against key performance indicators (KPIs).
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: UnvStdy Information Literacy, UnvStdy Writing Intensive Restrictions: Must be enrolled in one of the following Majors: Business Administration Economics Business Administration May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level MKT 340 Minimum Grade of C- |
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