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| COM 338 - Integrated Marketing Communication: Campaign Design |
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Design, construction, analysis and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth and social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication Studies Department Restrictions: Must be enrolled in one of the following Majors: Communication Studies May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level COM 231 Minimum Grade of D- and Undergraduate level COM 232 Minimum Grade of D- |
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