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Fall 2022
May 23, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 447 - Services Marketing
A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Majors:     
      Business Administration
      Business Administration
May not be assigned one of the following Student Attributes:     
      Online Accelerated Programs

Prerequisites:
Undergraduate level MKT 340 Minimum Grade of D-

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