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| MKT 447 - Services Marketing |
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A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Majors: Business Administration Business Administration May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level MKT 340 Minimum Grade of D- |
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