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| MKT 444 - Digital Marketing Analytics |
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Focus of the class will be on learning digital marketing skills and applying them to create effective marketing strategies. Emphasis is on project-oriented assignments with an application to real-world scenarios. Offers insight into a variety of digital promotional channels, such as search engine optimization (SEM), search engine marking (SEM), mobile marketing, and social media marketing, as well as the analytics of their effectiveness.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Majors: Business Administration Business Administration May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level MKT 343 Minimum Grade of D- |
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