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| MKT 340 - Principles of Marketing |
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Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: Must be enrolled in one of the following Majors: Business Administration Economics Business Administration May not be assigned one of the following Student Attributes: Online Accelerated Programs May not be enrolled as the following Classifications: Freshman Freshman-Honors |
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