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Fall 2022
Feb 26, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 340 - Principles of Marketing
Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
Must be enrolled in one of the following Majors:     
      Business Administration
      Economics
      Business Administration
May not be assigned one of the following Student Attributes:     
      Online Accelerated Programs
May not be enrolled as the following Classifications:     
      Freshman
      Freshman-Honors

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