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| COM 231 - Essentials of Integrated Marketing Communication |
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Exploration of advertising, public relation, promotions, events and experiential marketing, word of mouth marketing, and social media campaigns through an IMC framework. The IMC approach considers audience, research, messages, ethics and the current cultural environment to provide the foundations of sound practice. Students also explore careers in this area and how those careers shape our world.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Communication Studies Department Restrictions: May not be assigned one of the following Student Attributes: Online Accelerated Programs Prerequisites: Undergraduate level COM 105 Minimum Grade of D- |
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