 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKT 340 - Principles of Marketing |
|
Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: May not be assigned one of the following Student Attributes: Online Accelerated Programs Must be enrolled in one of the following Classifications: Senior-Honors Post Senior Senior Junior-Honors Junior |
| Return to Previous | New Search |
 |